Sunday, 27 May 2018

Solo: A Box Office Bomb?

The Business Insider reports that Solo: A Star Wars Story has had a less than stellar opening weekend:

It turns out Star Wars is not bulletproof.
The beloved franchise released its latest A Star Wars Story movie over Memorial Day weekend by telling the origin story of space scoundrel Han Solo, and it greatly underperformed.
Solo: A Star Wars Story earned an estimated $83 million domestically over the weekend and is projected to take in $101 million by Memorial Day, according to Exhibitor Relations. That's $29 million off what the industry had for the movie's low-end projection.
In the middle of last week, Solo was projected to earn between $130 million and $150 million on 4,381 screens. If that held, Solo would be set up to be the latest Star Wars movie having a record-breaking box office opening — taking the crown from current Memorial Day record holder, 2007's Pirates of the Caribbean: At World's End with $139.8 million.
But by the end of day Friday, Disney hinted that the weekend wouldn't go according to plan as it drastically adjusted that projection to between $105 million and $115 million over the four-day weekend.
The $101 million performance by Memorial Day for Solo would be strong for any other movie at any other studio — especially over a holiday weekend where audiences would rather be outside than in a theater — but for a Star Wars movie, this just doesn't cut it.

[Excerpt edited for punctuation]

The Business Insider speculates that the weak performance by Solo at the box office is due largely to three factors: "opening over Memorial Day weekend, Star Wars fatigue, and the movie's lackluster reviews."

No comments:

Post a Comment